Creative Direction
Creative Direction
The Creative direction template helps set a purposeful foundation for your client's branding. The document will walk you through crafting a thoughtful brand statement, identifying your client's mission, unique identifiers, and more. The Creative Direction gives both you and your client the reassurance that you're on the same page before moving into the design process, leading to more trust and fewer revisions.
Template Details:
Format: InDesign InDD or IDML
Size: a4 document
What’s included:
3 Cover Image Choices
Creative Direction Explained
Brand Statement
Business Overview
Business Mission
Brand Vision
Your People
Client Avatar
You & Client Intersection
Competitor Analysis
What Makes You unique
Trends to Stay Away From
Visual Direction
Mood Board
Color Palette
Feedback Prompts
Morgan’s templates were so easy to use and had amazing content and layout to them. Everything was so customizable and included everything you would need and more.
— Collective Member
Kind Words
The DTT process templates have been a huge help since starting my own design business. They provide a beautifully designed and extremely well-thought out foundation to build upon and customize for my own brand, and my clients' brands. Each template is super thorough, with an incredible amount of detailed information to help guide you through the more tedious "behind the scenes" aspects of running a design business, which has been so helpful in streamlining my overall process and creating consistency across my brand. Overall I couldn't be happier with the template bundle and am so grateful to Morgan and the DTT team!
— Karly M.
I love how you took the time to add a few copy ideas instead of only lorem ipsum text, it really helped me with writing more intentional messages on my documents.
— Katia A.
Easily customizable to fit your brand
Our templates were strategically designed to make customizing a breeze.
Wow Your Clients
Investing thousands of dollars into a brand identity is not something to be taken lightly. A thoughtful process helps you to book dream clients, streamline your process, minimize revisions and have your clients finally trust you as the expert.
Thoughtfully Designed Prompts
Help you to quickly fill out the template in order to best serve your clients.